Led all digital production efforts for a Make-A-Wish Central & South Texas social campaign dubbed "Birthday Wish" during my summer internship with R/GA Austin.
And with the help of some cake, I got to take the following photos of these adorable kiddos, too. 📸
The "Birthday Wish” campaign was organized around the following insights:
a) personal connection increases people’s likelihood to donate
b) September is the most-populated birthday month
c) Facebook remains one of the highest-used social platforms for birthday-information
The final campaign resulted in a series of paid Facebook ads that used the below creative to target users by their birthday/birthday month.
The concept encouraged those with a birthday coming up to "pass their birthday wish" on. Because odds are, you share your birthday with a Make-A-Wish kid. And this year, you can donate your birthday wish to make sure their wish comes true.
–– Our campaign helped to drive awareness of Make A Wish Central & South Texas, increasing donations as a result
–– Internally raised ~$500 to donate to Make-A-Wish on behalf of R/GA