ROLES: –– Performs qualitative research and analysis to uncover major truths (human truths, brand truths, category truths, platform truths, etc.) that are integral to creating content strategies
–– Develops social strategies and community management playbooks (including editorial best practices, content pillars, brand tone of voice, etc.)
–– Authors channel strategies (channel briefs, acting as a springboard for content creation and providing guidance early on how the strategy will be expressed on different platforms, etc.)
–– Currently leads digital strategy efforts for all brand campaign creative and organic/paid evergreen social creative
-– Leads influencer efforts for all brand campaign and Pocky Day efforts($100K+ budgets)
-– Helped to develop Pocky's COVID-19 response social strategy, resulting in the brand promoting GLICODE, an at-home app that teaches kids to code using Pocky (serving 1.2 million impressions over a 2 week flight to our target)
–– Previously personified chocolate biscuit sticks on a daily basis (leading all community management efforts for @PockyUSA accounts across Facebook, Instagram, and Twitter)
–– Previously led social engagement efforts that resulted in Chrissy Teigen promoting Pocky on her Instagram for FREE (half-a-million dollars worth of earned social media impressions)
