ROLES: –– Led digital strategy efforts for all brand campaign creative and evergreen social creative.
-– Led influencer efforts for all brand campaign and Pocky Day efforts($100K+ budgets).
-– Helped to develop Pocky's COVID-19 response social strategy, resulting in the brand promoting GLICODE, an at-home app that teaches kids to code using Pocky (serving 1.2 million impressions over a 2 week flight to our target).
–– Performed qualitative research and analysis to uncover major truths (human truths, brand truths, category truths, platform truths, etc.) that were integral to creating content strategies.
–– Developed social strategies and community management playbooks (including editorial best practices, content pillars, brand tone of voice).
–– Authored channel strategies and channel briefs– acted as a springboard for content creation and provided guidance on how to make content unique to each platform.
–– Personified chocolate biscuit sticks on a daily basis (leading all community management efforts for @PockyUSA accounts across Facebook, Instagram, and Twitter).
––Led social engagement efforts that resulted in Chrissy Teigen promoting Pocky on her Instagram for FREE (garnering half-a-million dollars worth of earned social media impressions.
